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Reasons for most recent non-alcoholic beer consumption Japan 2019

According to a survey conducted in 2019 by Rakuten Insight on consumer behavior in Japan, more than 40 percent of respondents stated that they drank non-alcoholic beer because they had to drive. Almost ten percent of respondents depended on non-alcoholic beer when they were expected to drink but did not want to lose control over themselves.

Reasons for the most recent non-alcoholic beer consumption among Japanese as of October 2019

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Source

Release date

November 2019

Region

Japan

Survey time period

October 2 to 31, 2019

Number of respondents

286 respondents

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Think about the last time you consumed non-alcoholic beer. What was your reason for drinking non-alcoholic beer then?"

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Statistics on "Alcoholic beverages industry in Japan"

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