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Brazil: Christmas e-commerce sales 2019, by category

Throughout the 2019 Christmas season – from November 15 to December 24 – fashion and accessories accounted for 15.2 percent of all online sales in Brazil. The entertainment and beauty product category ranked second wish a share of 10.9 percent of the e-commerce sales volume. Likewise, fashion and accessories also led online sales in Brazil in 2019 altogether.

Most popular e-commerce retail categories during Christmas season in Brazil in 2019, by share of sales volume

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Release date

December 2019



Survey time period

November 15 to December 24, 2019

Special properties

Based on number of orders

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