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Festive season gift inspiration channels in the UK 2018

In the United Kingdom (UK), Christmas shoppers utilized online sources as well as physical stores when looking for ideas for Christmas gifts in 2018. According to a survey conducted in January 2019, online channels and in-store sources were equally utilized by holiday shoppers. Only 23 percent of respondents said TV was a source of discovery and inspiration for their Christmas present purchases.

Main discovery or inspiration channels of gift shoppers during the festive season in the United Kingdom (UK) in 2018

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Sources

Release date

December 2018

Region

United Kingdom

Survey time period

2018

Number of respondents

1,501 Respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents answered yes to "will you be or have you been shopping during the 2018 Christmas season, whether it is for you or someone else?"

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Statistics on "Christmas season in the United Kingdom (UK)"

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