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Brazil: reasons for not buying Christmas presents 2020

According to a survey carried out in Brazil between October 14 and 20 of 2020, approximately 22 percent of respondents declared not having the intention to purchase Christmas presents that year. Out of these consumers, 22 percent stated they are not buying gifts due to lack of money. In turn, 24 percent claimed that the main reason to not buy Christmas gifts in 2020 was because they were unemployed

Main reasons for not buying Christmas presents in Brazil in 2020

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Sources

Release date

November 2020

Region

Brazil

Survey time period

October 14 to 20, 2020

Number of respondents

968* respondents

Age group

18 years and older

Special properties

survey conducted in the 27 states' capitals; share of respondents not buying Christmas presents that year

Supplementary notes

* According to the source, 968 shoppers were surveyed to identify the share of people intending to buy Christmas presents, and from 606 interviews the detailed Christmas shopping behavior was evaluated.
The source does not provide details on the type of survey, the date of survey or the age of respondents.

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