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Brands of non-alcoholic beer consumers have tried Japan 2019, by gender

According to a Rakuten Insight survey in 2019 on consumer behavior in Japan, around 80 percent of male and about 67 percent of female respondents had tried the alcohol-free beer brand Asahi Dry Zero. It was followed by Kirin Perfect Free, with more than half of all male and about 46 percent of female respondents trying the product. Compared to the Japanese brands, Japanese consumers were far less familiar with foreign non-alcoholic beers.

Brands of non-alcoholic beer consumers have tried in Japan as of October 2019, by gender

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Release date

November 2019



Survey time period

October 2 to 31, 2019

Number of respondents

286 respondents

Age group

21 years and older

Special properties

91 female and 195 male respondents; multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following brands of non-alcoholic beers have you tried?"

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Statistics on "Alcoholic beverages industry in Japan"

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