Brands of non-alcoholic beer consumers have tried Japan 2019, by gender
According to a Rakuten Insight survey in 2019 on consumer behavior in Japan, around 80 percent of male and about 67 percent of female respondents had tried the alcohol-free beer brand Asahi Dry Zero. It was followed by Kirin Perfect Free, with more than half of all male and about 46 percent of female respondents trying the product. Compared to the Japanese brands, Japanese consumers were far less familiar with foreign non-alcoholic beers.
