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Are you going to buy something on Black Friday?
Purchasing intention on Black Friday in Italy 2019
On Black Friday 2019, 58 percent of Italian respondents planned to buy something. Additionally, 30 percent of interviewees still did not know if they were going to purchase something, while 12 percent did not have the intention to buy anything.
A survey asking about the items consumers are going to buy show that electronic products were the most common goods purchased on Black Friday in Italy in 2019.
Are you going to buy something on Black Friday?
Share of respondents
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Source

Release date

November 2019

Region

Italy

Survey time period

November 4-5, 2019

Number of respondents

1,009 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Purchasing intention on Black Friday in Italy 2019
On Black Friday 2019, 58 percent of Italian respondents planned to buy something. Additionally, 30 percent of interviewees still did not know if they were going to purchase something, while 12 percent did not have the intention to buy anything.
A survey asking about the items consumers are going to buy show that electronic products were the most common goods purchased on Black Friday in Italy in 2019.
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Statistics on "Online shopping in Italy "
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