Try our corporate solution for free!
(212) 419-8286

Preferring in-store shopping to online shopping in the Nordics 2017, by country

Among the Nordic countries, Finns were the ones who were most reluctant to shop online. 20 percent of them would rather shop in-store, whereas the corresponding figure for Danes was only 11 percent.

Share of individuals preferring in-store shopping to online shopping in the Nordics in 2017, by country

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2019


Finland, Iceland, Norway, Sweden

Survey time period


Supplementary notes

The source adds the following information: "Reason for not ordering online: Share of individuals who prefer to shop in person, like to see the product, loyalty to shops or force of habit".

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "E-commerce in the Nordics"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.