The multimedia messaging app Snapchat was used by 5.6 percent of people aged 20 to 29 years old in Japan as of January 2021. Snapchat allows users to share pictures and messages which can only be seen for a limited period of time. While the penetration rates were relatively low compared to other social media platforms, younger age cohorts were more likely to use the app than older generations.
Penetration rate of Snapchat among people in Japan as of January 2021, by age group
Sample size of age groups:
13 to 19 years: n=142
20 to 29 years: n=213
30 to 39 years: n=250
40 to 49 years: n=326
50 to 59 years: n=287
60 to 69 years: n=282
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Ministry of Internal Affairs and Communications (Japan). (August 25, 2021). Penetration rate of Snapchat among people in Japan as of January 2021, by age group [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Penetration rate of Snapchat among people in Japan as of January 2021, by age group." Chart. August 25, 2021. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). (2021). Penetration rate of Snapchat among people in Japan as of January 2021, by age group. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Penetration Rate of Snapchat among People in Japan as of January 2021, by Age Group." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan), Penetration rate of Snapchat among people in Japan as of January 2021, by age group Statista, https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/ (last visited August 12, 2022)
