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Snapchat's penetration rate in Japan 2020, by age group

The multimedia messaging app Snapchat had a penetration rate of about 12.7 percent among people aged 13 to 19 years old in Japan as of January 2020. Snapchat allows users to share pictures and messages which can only be seen for a limited period of time. While the penetration rates were relatively low compared to other social media platforms, younger age cohorts were more likely to use the app than older generations.

Penetration rate of Snapchat among people in Japan as of January 2020, by age group

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Release date

September 2020



Survey time period

January 14 to 19, 2020

Number of respondents

1,500 respondents

Age group

13-69 years

Method of interview


Supplementary notes

Sample size of age groups:
13 to 19 years: n=142
20 to 29 years: n=211
30 to 39 years: n=253
40 to 49 years: n=326
50 to 59 years: n=278
60 to 69 years: n=290

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Statistics on "Snapchat"

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