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Share of sales on Black Friday in Russia 2019, by age group

Most active Russian shoppers on Black Friday 2019 were aged 25 and 34 years, generating roughly one quarter of the sales countrywide. The age group between 35 and 44 years accounted for 22 percent of the sales on that day. Customers of age 18 to 24 years amounted to approximately 13 percent of the total sales volume over the observed time frame.

Distribution of sales on Black Friday in Russia 2019, by age group*

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Release date

December 2019



Survey time period


Supplementary notes

* Figures do not add up to 100 percent due to approximations by the source.
The period of Black Friday sales was considered from Novermber 29 to December 1, 2019.
The figures were obtained from the internet platform Real Black Friday by RAEC, AKIT, and ROCIT.

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