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Social media usage among investment advisors in the U.S. 2019-2020, by social media

Published by F. Norrestad, Aug 24, 2021
The social media usage by investment advisors in the United States, to connect with clients and potential clients, grew in 2020 compared to the previous year. Many advisors use more than one social media platform and the share of users grew for all platforms surveyed in 2020. The most commonly used social media platform by investment advisors in 2020 was LinkedIn, which was used by 43 percent of respondents as of early 2020.

Social media usage among investment advisors in the United States in 2019 and 2020, by social media

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Source

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Release date

November 2020

Region

United States

Survey time period

Before March 2020

Number of respondents

13,494 respondents

Special properties

The respondents are SEC-registered investment adviser firms firms that manage 97.2 trillion U.S. dollars for more than 51.8 million clients

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Investment advisors in the United States Investment fundsFinancial marketsFinancial market in the U.S.Investments of high-net-worth individuals
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