Social media usage among SEC investment advisors 2017-2021, by social media
The social media usage by registered U.S. Securities and Exchange Commission advisors, to connect with clients and potential clients, grew in 2021 compared to 2017. Many advisors use more than one social media platform and the share of users grew for all platforms surveyed in 2021. The most commonly used social media platform by investment advisors in 2021 was LinkedIn, which was used by 52.2 percent of respondents as of early 2021.
