Consumer awareness of natural/organic beauty and personal care brands U.S. 2018

Published by
Dominique Petruzzi,
Feb 2, 2022
According to the survey as of 2018, about 85 percent of the women in the United States knew the organic beauty and personal care brand Aveeno. That year, about 21 percent of female consumers were aware of the Back to Nature brand.

Brand awareness of organic or natural beauty and personal care products among women in the United States in 2018

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Release date

September 2018

Region

United States

Survey time period

2018

Number of respondents

4,000 respondents

Special properties

U.S. female and male consumers*

Supplementary notes

* Responses of women only.

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