Favorite brands according to quality in France 2017

Most important brands for French consumers according to the quality of products and services provided in 2017, by satisfaction score*

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Release date

January 2018



Survey time period


Number of respondents

> 7,500

Supplementary notes

* The OC&C ranking is an international consumer survey which measures the consumer perception of the main brands in the world. Globally, more than 50,000 consumers are surveyed (including more than 7,500 in France). The study asks them to give these brands an average score, depending on price, choice, service, etc. The results are compiled to establish a ranking of 650 brands around the world (including more than 120 in France).

The source does not indicate the age of the respondents or the method used for data collection.

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