Children's goods e-commerce stores in Russia 2021, by profile

Published by A. Melkadze, Nov 3, 2023
In 2021, the largest share of online stores for children’s goods in Russia were wide profile shops. E-stores that only sold toys for babies and kids occupied a market share of 34 percent. Every fifth online store in this segment was merely dedicated to kids' apparel and footwear sales.

Distribution of children's goods online stores in Russia in 2021, by type

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Release date

June 2022

Region

Russia

Survey time period

2021

Supplementary notes

Statistics based on data from 32 stores of goods for children, included in the top 1,000 of Russian online retailers by the number of orders in 2020.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.

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