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Children's goods online sales distributions Russia 2018-2019, by type of store

Children’s goods online stores with a wide profile yielded most of the online sales volume from July 2018 to June 2019 in Russia, measuring at under 80 percent. The second category in terms of sales value was kids’ toys e-stores, while the shops exclusively selling children’s apparel and footwear online accounted for five percent of the retail sales turnover in the segment.

Children's goods online sales* distribution in Russia from July 2018 to June 2019, by type of store

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Sources

In cooperation with
Data Insight (RU)
Release date

December 2019

Region

Russia

Survey time period

July 2018 to June 2019

Supplementary notes

* Statistics based on data from 52 stores of goods for children, included in the top 1,000 of Russian online retailers by the number of orders for the period July 2018 – June 2019 with at least 25 thousand orders per year.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.

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Statistics on "Baby and children's products in Russia "

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