Most purchased health & beauty brands Latin America 2022

In 2022, Colgate was the most frequently purchased health and beauty brand in Latin America, with its products bought an average of 6.8 times per household. Huggies was the second most frequently purchased personal care brand in the region, with an annual purchase frequency of 4.3 times per household. That same year, Colgate led the general ranking as the most popular health and beauty brand in Latin America, based on Consumer Reach Points.

Leading health and beauty brands in Latin America in 2022, by household purchase frequency

Characteristic	Household purchase frequency*
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Release date

August 2023

More information

Region

LAC

Survey time period

2022

Supplementary notes

*The purchase frequency is presented by the source as consumer choice, and it refers to how often each household buys the brand products or services on average in a year.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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