• Most purchased health & beauty brands Argentina 2019

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In 2019, Babysec was the health and beauty brand that was purchased most frequently in Argentina, with its products bought by households 8.2 times per year on average. Huggies was the second most frequently purchased brand in the South American country, with products bought approximately 7.5 times per household within a one year period. In the whole Latin American region, Huggies was the most purchased health and beauty brand in 2019.

Leading health and beauty brands in Argentina in 2019, by household purchase frequency

Characteristic	Household purchase frequency*
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Release date

May 2020

More information

Region

Argentina

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Supplementary notes

* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.