In 2021, Even was the number one most purchased health and beauty brand in Brazil, with its products bought an average of 5.4 times a year per household. In that year, the oral care brand, Colgate, was the second most frequently purchased brand in the country, with products bought approximately 5.1 times per household. In terms of productivity, Colgate generated over 3.6 billion U.S. dollars in revenue in Latin America in 2021.
Leading health and beauty brands in Brazil in 2021, by household purchase frequency
* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 31, 2022). Leading health and beauty brands in Brazil in 2021, by household purchase frequency [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1079629/most-popular-health-beauty-brands-brazil-purchase-frequency/?__sso_cookie_checker=failed
Kantar Worldpanel. "Leading health and beauty brands in Brazil in 2021, by household purchase frequency." Chart. May 31, 2022. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1079629/most-popular-health-beauty-brands-brazil-purchase-frequency/?__sso_cookie_checker=failed
Kantar Worldpanel. (2022). Leading health and beauty brands in Brazil in 2021, by household purchase frequency. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1079629/most-popular-health-beauty-brands-brazil-purchase-frequency/?__sso_cookie_checker=failed
Kantar Worldpanel. "Leading Health and Beauty Brands in Brazil in 2021, by Household Purchase Frequency." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1079629/most-popular-health-beauty-brands-brazil-purchase-frequency/?__sso_cookie_checker=failed
Kantar Worldpanel, Leading health and beauty brands in Brazil in 2021, by household purchase frequency Statista, https://www.statista.com/statistics/1079629/most-popular-health-beauty-brands-brazil-purchase-frequency/?__sso_cookie_checker=failed (last visited February 07, 2025)
Leading health and beauty brands in Brazil in 2021, by household purchase frequency [Graph], Kantar Worldpanel, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1079629/most-popular-health-beauty-brands-brazil-purchase-frequency/?__sso_cookie_checker=failed