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Marketing services used by children's goods e-stores in Russia 2019

Published by A. Melkadze, May 6, 2021
Most of the leading children’s goods online shops used statistics and analytics as well as advertising networks for marketing in Russia. The feedback service was considered by nearly one half of the e-stores as a marketing tool between July 2018 and June 2019.

Children's goods e-shops* share using marketing services in Russia from July 2018 to June 2019, by type

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Sources

In cooperation with
Data Insight (RU)
Release date

December 2019

Region

Russia

Survey time period

July 2018 to June 2019

Supplementary notes

* Statistics based on data from 52 stores of goods for children, included in the top 1,000 of Russian online retailers by the number of orders for the period July 2018 – June 2019 with at least 25 thousand orders per year.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.

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Statistics on "Baby and children's products in Russia "

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