Leading beauty e-commerce subcategories in the U.S. 2017-2018, by share of unit sales

Between November 2017 and October 2018, shampoo accounted for 12 percent of all U.S. online beauty sales. Second-ranked anti-aging skin products generated ten percent of beauty product online unit sales.

Most popular beauty and personal care e-commerce subcategories in the United States as of October 2018, based on share of units sold

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Source

Release date

January 2019

Region

United States

Survey time period

November 2017 to October 2018

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on "Beauty and personal care e-commerce in the United States"

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