Leading beauty e-commerce categories in the U.S. 2017-2018, by sales share & growth

Between November 2017 and October 2018, skin care products accounted for 59 percent of all U.S. online beauty sales and 39 percent of online beauty sales growth. The hair care product segment accounted for 43 percent of overall online beauty sales growth but only for 17 percent of unit sales during the measured period.

Most popular beauty and personal care e-commerce categories in the United States as of October 2018, based on share of units sold and growth

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Source

Release date

January 2019

Region

United States

Survey time period

November 2017 to October 2018

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on "Beauty and personal care e-commerce in the United States"

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