Category sales share of fresh bakery pastry and doughnut sales in grocery U.S. 2019

In 2019, morning goods were responsible for a 49 percent share of freshly-baked pastry and doughnut category sales in grocery stores in the United States. Croissants were responsible for a 12.8 percent share of the category that year.

Category sales share of fresh bakery pastry and doughnuts in grocery stores in the United States in 2019

Category share
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Sources

Release date

September 2019

Region

United States

Survey time period

52 weeks ending June 16, 2019

Supplementary notes

Fresh bakery includes all non-UPC baked goods items and excludes any UPC baked goods items.

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