The results of a survey conducted in China in March 2019 showed that around 72.4 percent of respondents were loyal to certain luxury brands. Another 21.6 percent said they were not loyal to brands.
Level of loyalty to luxury goods brands among Chinese consumers as of March 2019
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Fortune. (June 15, 2019). Level of loyalty to luxury goods brands among Chinese consumers as of March 2019 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1080858/china-loyalty-to-luxury-goods-brands/
Fortune. "Level of loyalty to luxury goods brands among Chinese consumers as of March 2019." Chart. June 15, 2019. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1080858/china-loyalty-to-luxury-goods-brands/
Fortune. (2019). Level of loyalty to luxury goods brands among Chinese consumers as of March 2019. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1080858/china-loyalty-to-luxury-goods-brands/
Fortune. "Level of Loyalty to Luxury Goods Brands among Chinese Consumers as of March 2019." Statista, Statista Inc., 15 Jun 2019, https://www.statista.com/statistics/1080858/china-loyalty-to-luxury-goods-brands/
Fortune, Level of loyalty to luxury goods brands among Chinese consumers as of March 2019 Statista, https://www.statista.com/statistics/1080858/china-loyalty-to-luxury-goods-brands/ (last visited March 29, 2024)
Level of loyalty to luxury goods brands among Chinese consumers as of March 2019 [Graph], Fortune, June 15, 2019. [Online]. Available: https://www.statista.com/statistics/1080858/china-loyalty-to-luxury-goods-brands/