Most desired Christmas presents in Italy 2019

In a survey of December 2019, 41 percent of Italian respondents indicated clothing, shoes, and accessories as the most wished for Christmas gifts. In addition, 29 percent of interviewees said they would prefer trips or flight tickets, while IT products were the third most popular Christmas present for the year 2019. Books and magazines were chosen by 20 percent of individuals, making them the fourth most common gifts among Italians. However, 14 percent of respondents stated to not ask for any gifts.

Most desired Christmas gifts in Italy as of December 2019

Share of respondents
Clothing, shoes, accessories41%
Trips, flight tickets29%
IT products23%
Books, magazines20%
Mobile items20%
Food products15%
I think I will not ask for any present14%
Concerts, events14%
Personal care12%
Kitchen items11%
Small domestic appliances10%
Music, film9%
Washing machines8%
Bricolage items8%
Big cold appliances8%
Housekeeping appliances8%
Pets/pets' products7%
Fitness products7%
Big cooking appliances7%
Moto and cars' accessories5%
Toys for children3%
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Release date

December 2019



Survey time period

October 29 to November 2, 2019

Number of respondents

1,002 respondents

Age group

14-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were possible.

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Statistics on "Christmas in Italy"

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