Buying holiday gifts for yourself Canada 2019

Clothing was the leading product category which Canadians planned to gift to themselves during the holiday season according to a survey carried out in October 2019 - some 44 percent of respondents stated that they expected to buy clothing as a gift for themselves during this period. Restaurant meals and books were the next two most popular categories which consumers planned to buy for themselves during the holiday shopping season.

Share of shoppers who plan to purchase holiday gifts for themselves in Canada as of October 2019, by product type*

Characteristic	Share of respondents
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Release date

November 2019

More information

Region

Canada

Survey time period

October 17 to 23, 2019

Number of respondents

2,010 respondents

Age group

18 years and older

Special properties

members of Nielsen's online panel

Method of interview

Online survey

Supplementary notes

*Original survey question: "Please indicate if you expect to purchase any of the following types of products as gift(s) for yourself during the holiday shopping season?"

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