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Ranking of favourite beauty e-commerce website in France 2018, by gender

This statistic displays the website types that french consumers visited the most in order to purchase beauty products in 2018.

The leading online beauty brand was the most visited was Sephora, ranking at top place. Men and women equally visited this website. Notably, KIKO ranking on the 10th position, had a 100 percent adherence with women, whereas the website reported a percentage of zero for men.

Leading beauty shopping websites ranked by consumer preference and gender in France in 2018

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Release date

March 2019



Survey time period

October 2018

Number of respondents

1,023 respondents

Age group

18 years and older

Special properties

Beauty e-commerce websites

Method of interview

Panel survey

Supplementary notes

*The source does not provide any information as to why the percentage for men equals to zero for the number of visitors on the KIKO website. An explanation for this would be that the KIKO beauty retailer does not sell products for men.

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