In a survey conducted among Swedish companies in Singapore, 40 percent of those companies surveyed stated that it was important for them to brand themselves as Swedish in Singapore. The Swedish brand was perceived to instill confidence and reliability amongst customers, partners, and competitors.
Importance of the Swedish brand for Swedish companies in Singapore as of 2019
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Business Sweden. (April 15, 2019). Importance of the Swedish brand for Swedish companies in Singapore as of 2019 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1081641/importance-of-swedish-brand-for-swedish-companies-in-singapore/?__sso_cookie_checker=failed
Business Sweden. "Importance of the Swedish brand for Swedish companies in Singapore as of 2019." Chart. April 15, 2019. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1081641/importance-of-swedish-brand-for-swedish-companies-in-singapore/?__sso_cookie_checker=failed
Business Sweden. (2019). Importance of the Swedish brand for Swedish companies in Singapore as of 2019. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1081641/importance-of-swedish-brand-for-swedish-companies-in-singapore/?__sso_cookie_checker=failed
Business Sweden. "Importance of The Swedish Brand for Swedish Companies in Singapore as of 2019." Statista, Statista Inc., 15 Apr 2019, https://www.statista.com/statistics/1081641/importance-of-swedish-brand-for-swedish-companies-in-singapore/?__sso_cookie_checker=failed
Business Sweden, Importance of the Swedish brand for Swedish companies in Singapore as of 2019 Statista, https://www.statista.com/statistics/1081641/importance-of-swedish-brand-for-swedish-companies-in-singapore/?__sso_cookie_checker=failed (last visited February 13, 2025)
Importance of the Swedish brand for Swedish companies in Singapore as of 2019 [Graph], Business Sweden, April 15, 2019. [Online]. Available: https://www.statista.com/statistics/1081641/importance-of-swedish-brand-for-swedish-companies-in-singapore/?__sso_cookie_checker=failed