In a survey conducted in April 2019 it was found that 15 percent of internet users between the ages of 23 and 38 in the United States said they paid attention to social media influencers' recommendations of products, services and brands. The same was true for one percent of survey participants aged over 55. The average for all respondents was nine percent.
Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- U.S. internet users paying attention to influencer recommendations 2019, by gender
- U.S. internet users paying attention to influencer recommendations 2019, by ethnicity
- Effectiveness of influencer marketing according to marketers in the U.S. 2019
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Common means of managing influencer programs by marketers in the U.S. 2019
- WeChat KOL marketing KPIs in China 2019
- View of social media usage effectiveness during trade shows 2017
- Social media used by SMEs in the UK 2020
- Share of Canadians complaining about products on social media 2016, by industry
ThinkNow. (October 11, 2019). Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/
ThinkNow. "Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group." Chart. October 11, 2019. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/
ThinkNow. (2019). Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group. Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/
ThinkNow. "Share of Online Users in The United States Who Say They Pay Attention to Recommendations from Social Media Influencers as of April 2019, by Age Group." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/
ThinkNow, Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group Statista, https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/ (last visited August 19, 2022)