In a survey conducted in April 2019 it was found that 15 percent of internet users between the ages of 23 and 38 in the United States said they paid attention to social media influencers' recommendations of products, services and brands. The same was true for one percent of survey participants aged over 55. The average for all respondents was nine percent.
Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group
Original statement: “I pay attention to what social media influencers recommend in terms of products, services or brands”. Describes me completely / somewhat.
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ThinkNow. (October 11, 2019). Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group [Graph]. In Statista. Retrieved August 13, 2020, from https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/
ThinkNow. "Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group." Chart. October 11, 2019. Statista. Accessed August 13, 2020. https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/
ThinkNow. (2019). Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group. Statista. Statista Inc.. Accessed: August 13, 2020. https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/
ThinkNow. "Share of Online Users in The United States Who Say They Pay Attention to Recommendations from Social Media Influencers as of April 2019, by Age Group." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/
ThinkNow, Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group Statista, https://www.statista.com/statistics/1081751/attention-towards-influencer-recommendations-age-us/ (last visited August 13, 2020)
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