Most active NASCAR sponsors on Twitter 2019

During the Daytona 500 in the 2019 NASCAR season, fans not only tuned into their televisions to watch the race, they also discussed the events on social media. Sponsors tried to tap into this market by engaging with the fans on Twitter. Toyota was the most active sponsor during the event, with the company generating over 13.8 thousand posts and social interactions about the Daytona 500.

Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*

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Source

Release date

February 2019

Region

Worldwide

Survey time period

February 15 to 17, 2019

Supplementary notes

* organic posts, retweets, and likes

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