During the Daytona 500 in the 2019 NASCAR season, fans not only tuned into their televisions to watch the race, they also discussed the events on social media. Sponsors tried to tap into this market by engaging with the fans on Twitter. Toyota was the most active sponsor during the event, with the company generating over 13.8 thousand posts and social interactions about the Daytona 500.
Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*
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Zoomph. (February 19, 2019). Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity* [Graph]. In Statista. Retrieved September 28, 2020, from https://www.statista.com/statistics/1082181/nascar-sponsors-social-media/
Zoomph. "Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*." Chart. February 19, 2019. Statista. Accessed September 28, 2020. https://www.statista.com/statistics/1082181/nascar-sponsors-social-media/
Zoomph. (2019). Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*. Statista. Statista Inc.. Accessed: September 28, 2020. https://www.statista.com/statistics/1082181/nascar-sponsors-social-media/
Zoomph. "Most Active Nascar Sponsors on Twitter during Daytona 500 in February 2019, by Total Activity*." Statista, Statista Inc., 19 Feb 2019, https://www.statista.com/statistics/1082181/nascar-sponsors-social-media/
Zoomph, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity* Statista, https://www.statista.com/statistics/1082181/nascar-sponsors-social-media/ (last visited September 28, 2020)
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