Brazil: number of orders on Black Friday 2019, by region

The number of orders registered during the shopping event known as Black Friday in 2019 amounted to nearly 3.6 million in Brazil's Southeast region, in which the two major states, Rio de Janeiro and São Paulo, are located. That year, the North region of the country registered nearly 127 thousand orders.

Number of online orders during Black Friday in Brazil in 2019, by region

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Release date

November 2019



Survey time period

November 2019

Special properties

Only including online sales

Supplementary notes

The regions are divided as:
- North: includes the states of Acre, Amazonas, Rondônia, Roraima, Pará, Amapá and Tocantins.
- Northeast: Maranhão, Piauí, Ceará, Rio Grande do Norte, Paraíba, Pernambuco, Alagoas, Sergipe and Bahía.
- Southeast: Minas Gerais, Espírito Santo, Rio de Janeiro and São Paulo.
- South: Paraná, Santa Catarina and Rio Grande do Sul.
- Central-West: Mato Grosso do Sul, Goiás and Mato Grosso.

The source identifies the region of 95 percent of total online sales.

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