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The use of social networks for professional purposes in France 2018-2019

From the percentage points represented, it can be observed that all uses of social networks for professional purposes have increased in France since 2018.

For the increase of company visibility, professional contact maintenance and commercial prospecting, an approximate growth of 13 percent can be observed until 2019. Business professionals also use social media to keep up to date with te brand to 69,5 percent in 2019 which is around 14 percent more compared to the year before. The creation of potential partners is measured with a 6,4 percent increase from 2018 to 2019, the job search remains the lowest development with 4,2 percent growth in usage.

The main objectives of using social networks in a professional context in France in 2018 and 2019

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Release date

July 2019



Survey time period


Number of respondents

452 respondents

Method of interview

Email survey

Supplementary notes

*The source did not specify the date of the survey.

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Statistics on "Social media marketing in France"

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