• BtoB: purchases made following influence from social networks France 2020

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This statistic shows the Business to Business purchases made following a contact from social networks in France 2019 and 2020. In 2019, it appears that more than half of the French business decision makers spent less than one thousand euro following influence from social networks. A year later, the share of companies investing more than 50 thousand euros had increased by five percent. Furhtermore, companies are observed to be gradually investing between 11 and 50 thousand euros (10 percent growth between 2019 and 2020).

How much for BtoB purchases have been made following a contact on social networks?

Characteristic	2019	2020
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Release date

2020

More information

Region

France

Survey time period

February to April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study".

Data for 2019 has been previously published by the source.