Infant food product purchasing influencing factors in China 2019

The results of a survey conducted in China between June and August 2019 showed that 66 percent of surveyed parents considered safety as the top decision-making factor when they purchased baby food products for their infant children. Meanwhile, only three percent of respondents said that they considered how popular the product was.

Leading factors influencing infant food purchasing decisions in China as of August 2019

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Source

Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; three answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
Which factors do you consider when purchasing baby food? (three answers allowed)

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Statistics on "Baby food market in the U.S."

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