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Daily baby necessities purchasing influencing factors in China 2019

The results of a survey conducted in China between June and August 2019 showed that 70 percent of surveyed parents considered safety as the top decision-making factor when they purchased daily baby necessities for their infant children. Meanwhile, only two percent of respondents said that they considered how popular the product was.

Leading factors influencing daily baby necessities purchasing decisions in China as of August 2019

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Source

Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; three answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
Which factors do you consider when purchasing daily baby necessities? (three answers allowed)

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Statistics on "Maternity and childcare product industry in China"

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