Preferred retail channel for Black Friday shopping in Italy 2019

On Black Friday 2019, 76.5 percent of Italian respondents preferred online shopping. Additionally, 52 percent of interviewees planned to buy in physical stores as well.
A further survey about purchasing intentions reveals that most of the Italian respondents planned to buy something on Black Friday.

How do you prefer to do shopping on Black Friday?

Share of respondents
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Source

Release date

2019

Region

Italy

Survey time period

October 24-29, 2019

Number of respondents

1,028 respondents

Method of interview

Online survey

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Statistics on "Black Friday in Italy"

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