According to a 2024 survey, about 12 percent of Italian consumers stated that the year before they had made at least one impulsive purchase during Black Friday. However, the greater part of respondents stated that they only purchased the items they had initially planned to.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (November 21, 2024). How did you shop during last year's Black Friday? [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. "How did you shop during last year's Black Friday?." Chart. November 21, 2024. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. (2024). How did you shop during last year's Black Friday?. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. "How Did You Shop during Last Year's Black Friday?." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC, How did you shop during last year's Black Friday? Statista, https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/ (last visited December 08, 2024)
How did you shop during last year's Black Friday? [Graph], PwC, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/