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Shopping attitude towards Black Friday in Italy 2019

A 2019 survey conducted in Italy shows that shopping attitudes during Black Friday were various. The largest group of respondents (28 percent) were uncertain if buying something at all, while 16 percent were willing to purchase on Black Friday but did not know exactly what. On the other hand, 14 percent of interviewees knew for sure that they were not going to do any shopping on this occasion. Among this group, people aged 25 to 34 years held the largest share of consumers not shopping on Black Friday.

Shopping attitude of consumers towards Black Friday in Italy in 2019

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Release date




Survey time period

October 24-29, 2019

Number of respondents

1,028 respondents

Method of interview

Online survey

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Statistics on "Black Friday in Italy"

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