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Consumers knowing what to purchase on Black Friday in Italy 2019, by age group

According to the results of a survey about Black Friday 2019 conducted in Italy, 36 percent of the respondents having precise purchasing intentions were aged 35 to 44 years. Moreover, 20 percent were aged between 25 and 34 years.
The same survey reveals that the share of interviewees who knew exactly what to buy on Black Friday added up to 12 percent of the total.

Distribution of consumers having precise purchasing intentions on Black Friday in Italy in 2019, by age group

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Release date




Survey time period

October 24-29, 2019

Number of respondents


Method of interview

Online survey

Supplementary notes

*12 percent of respondents declared to know exactly what to buy

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Statistics on "Black Friday in Italy"

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