Familiarity with sustainable tourism among Italian individuals in 2019

According to a 2019 survey, most Italian citizens had heard about sustainable tourism. Indeed, as of the survey period, roughly 70 percent of respondents claimed to be familiar with this concept. Sustainable tourism is a form of tourism focusing on environmental sustainability and local cultures and traditions.

Have you ever heard about sustainable tourism?

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Release date

November 2019



Survey time period

October to November 2019

Number of respondents


Age group

18 years and older

Special properties

Italian citizens

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

*The source relied on both CATI and CAWI interviews.

The survey question was phrased by the source as follows: "Lei ha mai sentito parlare di turismo sostenibile?"

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Statistics on "Sustainable tourism in Italy"

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