Over the past few years, the food delivery sector has started experiencing a tremendous growth. Changing consumer behaviors as well as new digital market developments enabled this industry to spread all over the Italian Peninsula. As a matter of fact, in 2019 the total value of the food delivery sector accounted for 3.2 billion euros. Although offline food delivery services were still predominant (amounting to 82 percent of the whole industry), online services increased significantly, reaching 18 percent.
Food delivery market breakdown in Italy as of 2019
The sample considered for the present study included 13,000 consumers of both genders coming from 25 different cities in Italy between 18 and 55 years, as well as 12,000 partner restaurants.
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Just Eat. (October 10, 2019). Food delivery market breakdown in Italy as of 2019 [Graph]. In Statista. Retrieved June 05, 2020, from https://www.statista.com/statistics/1084671/food-delivery-market-breakdown-in-italy/
Just Eat. "Food delivery market breakdown in Italy as of 2019." Chart. October 10, 2019. Statista. Accessed June 05, 2020. https://www.statista.com/statistics/1084671/food-delivery-market-breakdown-in-italy/
Just Eat. (2019). Food delivery market breakdown in Italy as of 2019. Statista. Statista Inc.. Accessed: June 05, 2020. https://www.statista.com/statistics/1084671/food-delivery-market-breakdown-in-italy/
Just Eat. "Food Delivery Market Breakdown in Italy as of 2019." Statista, Statista Inc., 10 Oct 2019, https://www.statista.com/statistics/1084671/food-delivery-market-breakdown-in-italy/
Just Eat, Food delivery market breakdown in Italy as of 2019 Statista, https://www.statista.com/statistics/1084671/food-delivery-market-breakdown-in-italy/ (last visited June 05, 2020)
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