During a 2021 survey carried out in Europe, it was found that leveraging first-party data was the most popular solution looked into by the European digital advertising industry in light of data protection regulations and browser cookie controls - 84 percent of responding agencies, 66 percent of publishers, and 65 percent of advertisers indicated they were interested in this solution.
Solutions looked into by the digital advertising industry in light of data protection regulations and browser cookie controls in Europe in as of August 2021, by stakeholder type
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Other statistics that may interest you Digital advertising in Europe
Overview
7
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
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- Premium Statistic Digital marketing spending growth in Europe 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2022
Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Video ad spend in Europe 2021-2022
- Premium Statistic Search ad spend in Europe 2013-2022
- Premium Statistic Digital audio ad spend in Europe 2019-2022
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
Social media
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- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
- Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
Further related statistics
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- Year-on-year advertising investment change in Germany 2011-2022
- Italy: top industry sectors investing in advertising in 2016
- Italy: reasons for investing in DTS advertising 2018
- Advertising investments in relation to GDP in Germany 2012-2022
- Media agencies ranked by the advertising investment's management in Spain in 2019
- Leading media agency groups according to RECMA in Spain in 2015
- Dorna Sports SA: sales value in Spain 2013-2019
- Share of ad revenue in the UAE by media platform 2015
- ROI on advertising in media in Russia 2019, by channel
- Largest brands in China in 2012, by total ad spend
- Number of companies in the advertising industry in Denmark 2009-2018
- Unemployment rate in the advertising market in Germany 1998-2013
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- Year-on-year advertising investment change in Germany 2011-2022
- Italy: top industry sectors investing in advertising in 2016
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- Largest brands in China in 2012, by total ad spend
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IAB Europe. (October 6, 2021). Solutions looked into by the digital advertising industry in light of data protection regulations and browser cookie controls in Europe in as of August 2021, by stakeholder type [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1085112/advertising-solutions-europe/
IAB Europe. "Solutions looked into by the digital advertising industry in light of data protection regulations and browser cookie controls in Europe in as of August 2021, by stakeholder type." Chart. October 6, 2021. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1085112/advertising-solutions-europe/
IAB Europe. (2021). Solutions looked into by the digital advertising industry in light of data protection regulations and browser cookie controls in Europe in as of August 2021, by stakeholder type. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1085112/advertising-solutions-europe/
IAB Europe. "Solutions Looked into by The Digital Advertising Industry in Light of Data Protection Regulations and Browser Cookie Controls in Europe in as of August 2021, by Stakeholder Type." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1085112/advertising-solutions-europe/
IAB Europe, Solutions looked into by the digital advertising industry in light of data protection regulations and browser cookie controls in Europe in as of August 2021, by stakeholder type Statista, https://www.statista.com/statistics/1085112/advertising-solutions-europe/ (last visited March 29, 2024)
Solutions looked into by the digital advertising industry in light of data protection regulations and browser cookie controls in Europe in as of August 2021, by stakeholder type [Graph], IAB Europe, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1085112/advertising-solutions-europe/