Monthly TikTok downloads in Italy 2020, by app store

In November 2020, the number of TikTok downloads from the Google Play Store by Italian users amounted to around 317,346. During the same period, iOS users downloaded TikTok nearly 115 thousand times. This led to an increase in monthly active users (MAU) of more than a million people compared to the previous month and reflected an increasing trend that started in June 2019. The peak of this trend was then reached at the very beginning of 2020, when MAUs became were more than 4.5 million.  

Where does TikTok stand compared to other social networks?

The numbers recorded by this relatively new app were remarkable, but still quite far from those scored by already established social media apps. When looking at the most popular social networks in Italy at the end of 2019, we see how TikTok was only sixth in the ranking, with 3.6 million users. Facebook led the ranking with almost 36 million users. However, TikTok had a quite solid base of users who use the app daily. The latest data available show how in May 2020 there were more than 800 thousand daily active users (DAUs) on the platform in Italy. This figure fluctuated in the previous months and it reached a peak of more than one million DAUs between the end of 2019 and the beginning of 2020.

The content creators who contribute to TikTok’s success

TikTok was able to attract a great number of daily active users because of the appealing content shared on the platform. As of May 2020, the most popular content creator in Italy was Luciano Spinelli, with more than 4 million views on average for his videos. This ranking was dominated by young creators but was also used by more popular and established personalities, like Italian influencer and entrepreneur Chiara Ferragni. Artists used this platform to promote their work as well, as the presence of the rapper Paky in this ranking showed.

Monthly TikTok downloads in Italy from August 2019 to November 2020, by app store

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Source

Release date

December 2020

Region

Italy

Survey time period

August 2019 to November 2020

Special properties

iOS downloads include iPad and iPhone

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Statistics on "Social media usage in Italy"

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