The vast majority of respondents in Poland did not observe luxury brands on social media in 2019. If they already look at such profiles, they most often visit brand profiles from the cosmetics and perfume segment (60 percent), jewelry and watches (59 percent), and fashion (58 percent).
Categories of luxury brands that consumers observe on social media in Poland in 2019
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KPMG Poland. (December 12, 2019). Categories of luxury brands that consumers observe on social media in Poland in 2019 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/
KPMG Poland. "Categories of luxury brands that consumers observe on social media in Poland in 2019." Chart. December 12, 2019. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/
KPMG Poland. (2019). Categories of luxury brands that consumers observe on social media in Poland in 2019. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/
KPMG Poland. "Categories of Luxury Brands That Consumers Observe on Social Media in Poland in 2019." Statista, Statista Inc., 12 Dec 2019, https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/
KPMG Poland, Categories of luxury brands that consumers observe on social media in Poland in 2019 Statista, https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/ (last visited October 10, 2024)
Categories of luxury brands that consumers observe on social media in Poland in 2019 [Graph], KPMG Poland, December 12, 2019. [Online]. Available: https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/