U.S. users using Amazon Prime vs. in-store for low-cost items 2019, by age

According to an October 2019 survey, a large share of U.S. online users were likely to rather order a low cost item for 5 U.S. dollars or less via Amazon than buy it in-store. Almost a third of internet users aged 25 to 34 years stated that they were somewhat likely to do so, and a further 29 percent claimed this to be very likely for them.

Likelihood of internet users in the United States ordering an individual low-cost item using Amazon Prime vs. buying in-store as of October 2019, by age group

Very likelySomewhat likelyNot at all likely
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Release date

December 2019


United States

Survey time period

October 2019

Number of respondents

1,651 respondents

Age group

18 years and older

Special properties

Prime-eligible items less than $5 (e.g. toiletries)

Supplementary notes

Numbers may not add up to 100 percent due to rounding.

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