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Brazil: top e-commerce categories on Cyber Monday 2019

Approximately 14.5 percent of the overall e-commerce revenue generated during Cyber Monday in 2019 in Brazil was obtained through online sales of home appliances, including fans and air conditioners. Telephony items accounted for 13.8 percent of Brazilian online retailers' revenue on the shopping holiday.

Leading e-commerce categories based on share of revenue on Cyber Monday in Brazil in 2019

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Release date

December 2019



Survey time period

December 2, 2019**

Supplementary notes

* Includes books, DVDs, Blu-rays, consumer electronics, video games, office supplies, and tickets.

** Cyber Monday always falls on the Monday following Black Friday, which is the Friday right after the last Thursday of November.

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