In 2020, programmatic advertising spending is expected to account for 13.6 percent of display advertising in Puerto Rico, up from seven percent in 2018. That year, digital advertising in Puerto Rico was estimated at 75 million U.S. dollars and total advertising spending at 473 million U.S. dollars.
Share of programmatic in display advertising spending in Puerto Rico from 2018 to 2021
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Zenith. (November 25, 2019). Share of programmatic in display advertising spending in Puerto Rico from 2018 to 2021 [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1085413/programmatic-share-display-advertising-spending-puerto-rico/
Zenith. "Share of programmatic in display advertising spending in Puerto Rico from 2018 to 2021." Chart. November 25, 2019. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1085413/programmatic-share-display-advertising-spending-puerto-rico/
Zenith. (2019). Share of programmatic in display advertising spending in Puerto Rico from 2018 to 2021. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1085413/programmatic-share-display-advertising-spending-puerto-rico/
Zenith. "Share of Programmatic in Display Advertising Spending in Puerto Rico from 2018 to 2021." Statista, Statista Inc., 25 Nov 2019, https://www.statista.com/statistics/1085413/programmatic-share-display-advertising-spending-puerto-rico/
Zenith, Share of programmatic in display advertising spending in Puerto Rico from 2018 to 2021 Statista, https://www.statista.com/statistics/1085413/programmatic-share-display-advertising-spending-puerto-rico/ (last visited July 01, 2022)
