Footwear and apparel market sales distribution Russia H1 2019, by store profile

Broad profile stores generated nearly 80 percent of online sales of footwear and apparel as of the first half of 2019 in Russia. Online stores specialized in apparel retail only accounted for the second largest share of online sales on the market.

Online footwear and apparel market sales distribution in Russia from July 2018 to June 2019, by type of store

Share of online sales
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Release date

December 2019



Survey time period

July 2018 to June 2019

Supplementary notes

* Statistics based on the data of 105 online stores among top 1,000 Russian online retailers with a minimum of 30 thousand orders per year. The study Iicluded stores selling only clothes and shoes, as well as stores for which this is the main but not the only category. For, only sales of clothes, shoes and accessories were taken into account.
The study also included shops specializing in the sale of children's or sportswear and shoes, while these same stores could also be included in reports on segments of children's and sports goods, respectively.

** Including sales of fur and winter apparel stores, children's apparel stores, sportswear stores, underwear stores as well as coveralls.

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Statistics on "E-commerce in Russia "

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