Broad profile stores generated most of the online sales of footwear and apparel in 2020, in Russia. Online stores specialized footwear and bag trade only accounted for one percent of online sales on the market.
Online footwear and apparel sales distribution in Russia in 2020, by type of store
Statistics based on the data of 109 online stores among top 1,000 Russian online retailers with a minimum annual turnover of at least 100 billion Russian rubles. The study included stores selling only clothes and shoes, as well as stores for which this is the main but not the only category and two universal marketplaces - Wildberries.ru and Ozon.ru.
* Including sales of fur and winter apparel stores, children's apparel stores, sportswear stores, underwear stores as well as coveralls.
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Data Insight (RU). (June 22, 2021). Online footwear and apparel sales distribution in Russia in 2020, by type of store [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1085416/russia-footwear-and-apparel-online-sales-distribution-by-store/?__sso_cookie_checker=failed
Data Insight (RU). "Online footwear and apparel sales distribution in Russia in 2020, by type of store." Chart. June 22, 2021. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1085416/russia-footwear-and-apparel-online-sales-distribution-by-store/?__sso_cookie_checker=failed
Data Insight (RU). (2021). Online footwear and apparel sales distribution in Russia in 2020, by type of store. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1085416/russia-footwear-and-apparel-online-sales-distribution-by-store/?__sso_cookie_checker=failed
Data Insight (RU). "Online Footwear and Apparel Sales Distribution in Russia in 2020, by Type of Store." Statista, Statista Inc., 22 Jun 2021, https://www.statista.com/statistics/1085416/russia-footwear-and-apparel-online-sales-distribution-by-store/?__sso_cookie_checker=failed
Data Insight (RU), Online footwear and apparel sales distribution in Russia in 2020, by type of store Statista, https://www.statista.com/statistics/1085416/russia-footwear-and-apparel-online-sales-distribution-by-store/?__sso_cookie_checker=failed (last visited February 07, 2025)
Online footwear and apparel sales distribution in Russia in 2020, by type of store [Graph], Data Insight (RU), June 22, 2021. [Online]. Available: https://www.statista.com/statistics/1085416/russia-footwear-and-apparel-online-sales-distribution-by-store/?__sso_cookie_checker=failed