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Top categories advertising on TV in France 2021, by spend share

Published by Valentina Dencheva, Jan 6, 2023
In 2021, the food industry was the leading category advertising on TV in France, which accounted for 14.7 percent of TV advertising spending. It was followed by the retail industry as well as the hygiene and beauty sectors, with 11.5 and 9.6 percent of total ad spend respectively.

Leading categories advertising on TV in France in 2021, by ad spend share

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Release date

August 2022

Region

France

Survey time period

2021

Special properties

excluding sponsorship and non-measured channels

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French
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Statistics on " TV advertising in Europe "

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Statistics on TV advertising in Europe

Overview

6

United Kingdom

6

Germany

7

France

7

Italy

5

Spain

5

Further related statistics

8

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Topics

TV advertising in EuropeSubscription video-on-demand services in EuropeTelevision industry in EuropeAdvertising in EuropeTelevision advertising in the U.S.
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