The social media platform with the highest footwear and apparel online store presence during the period under consideration was Vkontakte, where nearly all such types of retailers had an public page as of 2020. Instagram followed it with about 10 percent fewer e-store accounts operating on the Russian e-commerce market.
Share of footwear and apparel online stores using social media in Russia between in 2020, by platform
Statistics based on the data of 109 online stores among top 1,000 Russian online retailers with a minimum annual turnover of at least 100 billion Russian rubles. The study included stores selling only clothes and shoes, as well as stores for which this is the main but not the only category and two universal marketplaces - Wildberries.ru and Ozon.ru.
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Data Insight (RU). (June 22, 2021). Share of footwear and apparel online stores using social media in Russia between in 2020, by platform [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/1086193/russia-footwear-and-apparel-e-shops-on-social-media/
Data Insight (RU). "Share of footwear and apparel online stores using social media in Russia between in 2020, by platform." Chart. June 22, 2021. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/1086193/russia-footwear-and-apparel-e-shops-on-social-media/
Data Insight (RU). (2021). Share of footwear and apparel online stores using social media in Russia between in 2020, by platform. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/1086193/russia-footwear-and-apparel-e-shops-on-social-media/
Data Insight (RU). "Share of Footwear and Apparel Online Stores Using Social Media in Russia between in 2020, by Platform." Statista, Statista Inc., 22 Jun 2021, https://www.statista.com/statistics/1086193/russia-footwear-and-apparel-e-shops-on-social-media/
Data Insight (RU), Share of footwear and apparel online stores using social media in Russia between in 2020, by platform Statista, https://www.statista.com/statistics/1086193/russia-footwear-and-apparel-e-shops-on-social-media/ (last visited July 03, 2022)
