Personal values by gender Germany 2023

Around 42 percent of German men aspired to material wealth and a high income, while almost 32 percent of women gave the same answer. This statistic presents the results of a survey conducted in Germany in 2022 regarding the values of the German population, broken down by gender.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Value system of the German population in 2023, by gender

Characteristic	Women	Men
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Release date

June 2023

More information

Region

Germany

Survey time period

2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information about the population:
Base: German-speaking population aged 14 and older in private households at the primary place of residence in the Federal Republic of Germany

Information on total sample
2023: 23,524 respondents, projection to 70.08 million people

Information on target group "Women"
2023: representing 35.54 million people

Information on target group "Men"
2023: representing 34.54 million people

Further information on methodology can be found here.

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