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Leading parenting related WeChat public accounts in China 2019, by type

Published by Lai Lin Thomala, Feb 5, 2021
The results of a survey conducted in China between June and August 2019 showed that 51 percent of surveyed parents with young children most frequently checked those parenting related WeChat public accounts which provided comprehensive parenting knowledge. The number of daily page views generated by parenting related WeChat public accounts was close to 30 million during the surveyed period.

Most frequently checked parenting related WeChat public accounts among parents in China as of August 2019, by account content type

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Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; multiple answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
What types of parenting related WeChat public accounts do you check most often?

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